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Smith’s – Square Crisps – Curry Flavour

28/4/2016

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“Curry Squares?!”, I hear you cry. Well, yes Jim, but not as we know them because these little snacks were found in Abu Dhabi and are not generally available in the UK.


However, should Walkers, owners of the Squares brand they bought from previous snack giants Smiths in the UK, decide to broaden their flavour range for Squares then these crisps provide a fine example why they absolutely could, but also why they probably won’t.


If you’re a fan of curries you’ll probably have a favourite style of that Indian-English cuisine, be Tandoori dishes with that clay oven taste, a nice hot Madras, a cheeky classic Balti or maybe even a creamy mild Korma. Not often does one opt for a generic curry, though those do seem to exist on restaurant menus, generally though as a base sauce to accompany of a Biriyani.


These though, possibly in a bid to cover all options, and by doing so not really give itself a stand out USP, are just that a generic curry flavour. I guess German currywurst fans might take exception to such remarks.


Not as overpowering as you might expect when you first take a bite the flavour does certainly linger on the tongue. They’re probably best enjoyed with a nice cold bottle of your common or garden lager which is a shame as they’re proudly made in the UAE (United Arab Emirates) which is of course a dry country with no alcohol available, or at least not to native residents.


They’re certainly square shape as you would bloomin’ well hope given the name. And they definitely have a good crunch, as you might expect of the Squares enjoyed back in blighty but there is something just a little bit odd about the flavour you’re biting into. Not nasty per se but just something a little distracting. I’m not sure what. I’m sure it’s nothing to do with the proud stamp the pack it bears declaring it to be a Winner of an American Award for Quality in 1998, suggesting these were marketed for the tastes of another century!


Basically, they’re alright. But as much as I love a good Rogan Josh, curry crisps have never done it for me although normal Squares have. 4/10.

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