They strangely have the crunch and feel of the baked fish n chips crisps we get in our local pubs.. But I do love my paprika flavour and these disappoint a little. They seem to have a lot of dairy ingredients in them resulting in a cheesy flavouring more than paprika. Not sure why they opted for that... Maybe it makes them sunny? Who knows... Is prefer a smokey paprika tang with a hint of tomatoey sweetness, these don't quite hit the spot.