First impressions: if we're running with the classic rock analogy, these are definitely more Nickleback than The Eagles.
I love the kettle crunch, but that in no way makes up for the awfulness of this flavour. The cheese is old and musty, like it's been dropped in ale, fished out, then left on the side and forgotten about for far too long. Meanwhile the beer flavour I would liken to licking a pub's aged carpet. Not advisable.