On first sniff, it's sickly and intense - in fact, a bit gag-inducing. However, on first taste, they're quite sweet and pleasing. They have something of the Big Mac flavouring about them, with sweet onion and tomato overtones.
Definitely not getting a beefy flavour from these, but I think I'm ok with that. It's not a million miles away from a Walkers Prawn Cocktail - it's that sweet tomato sauce shining through on the palette, and I don't mind it.
It's like Cheese and Onion and Prawn Cocktail had a wild menage-a-trois with a sweet caramelised shallot, and here's their love-child.
Not what I was expecting, but let's give it an 8.5/10.