These chef signatures should be pretty interesting. All selected flavours by Chris Barnard.
But to start off with something pretty simple - fancy sea salt. I'm not really sure how you could class this as a 'curated seasoning' - essentially, it's putting salt onto a crisp, which is hardly breaking the mould.
I have to say, for a crisp, solely based on its salt flavouring, these could be salty! I'm never going to knock the kettle chip's crunch and oil taste, it's great. But really, if they'd gone and got a chef to create a signature collection, I'd be expecting something more than the ingredients being potato, oil and salt.