I do love me some hot sauce so this should pack a punch.
Initial flavour is totally manageable - a tomatoey, paprika tang met with the familiar vinegary zing you expect from hot sauce. Then you swallow the crisp and start to really feel the heat.
I can see why they say it's good with beer - a nice cold drink will definitely help you finish the pack. I like my hot sauce hot, but I'm very much welcoming a pallete cleansing glug of water!