This is a flavour we are all way too familiar with. Paprika has been a favourite on our shelves for years. Germany and Scandinavia live off this crisp flavour and is a strong favourite.
And yes - they are right to like them. Paprika is a super smokey flavour full of aromas and spices. I think it definitely suits a thicker, more ridged crisp - like the MAX range. But it's still a gooden.
That said - these are being pitched up against the mighty prawn cocktail (sweet tomato) and we all know how much love people show for that. They will never be replaced.