They're described as a folded, crispy, tortilla snack. To me they're a strange amalgamation of a pop chip and a nacho although definitely not a corn tortilla - but they have a reasonable crunch to them, it's not a bad format for crisps.
The flavouring is in keeping with McCoy's history - FULL ON and intense. I could probably do without the chicken seasoning if i'm honest as I always find it creates a bit of a sickly tinge - but the rest of the flavouring I love. What you really get out of these is smokeyness and a chilli pepper, black pepper spice to round it off. There's a slight sweetness to it which I find always completes a chilli flavour.