Within the flavouring ingredients I can see soy sauce, garlic, tomato, cumin, parsley, chilli, dried Lemon juice, paprika extract & fennel.
So it has a nice deep flavour, but it's just not sweet chilli. Give it a rename and i'd be a lot less disappointed. It's got a way to go before it lives up to Fairfield farm's sweet chilli (see here).
4/10 as 'Sweet Chilli'
6/10 as 'Chilli and Spice'