I'm not convinced, the beef is not coming through enough and is a little sickly to be honest. Quite like the ale flavouring but it's not enough for me to be purchasing another packet.
It's the novelty of having beer in a crisp, but nothing further. Still great crunch from Kent Crisps, but flavour-wise they could take some lessons from hula-hoops in beef flavouring.
4/10