I was a little hesitant when I first saw that ULTIMATE meant that the crisps have been flavoured twice.. McCoy's crisps are rammed full of flavour already, surely these are going to be sickly?!
Well, no is the answer. The flavour isn't bad at all. The chargrilled steak flavouring is deep and smoky. The aftertaste is peri peri and is great, more of a medium nandos heat rather than an extra hot. It's got a great tang.
The ridges are super deep and super crunchalicious. These are great crisps, bursting with but not overpowering with flavour.