I would have thought they'd name this flavour bacon cheeseburger being American - but here we have Bacon & Cheddar. Not a flavour we're actually unfamiliar with. It's been seen before the BAKED range from Walkers.
So I already have an idea in my head of how sickly Bacon & Cheddar is, and how it will in no way match up to Smoky Bacon like they suggest. I guess this campaign is a good way to make people rediscover the neglected favourites!
And yes - they're sickly. I'm not getting the smokiness that I want from the bacon and the cheese flavouring is way too creamy.. bleugh.