I don't think I've seen any marketing related to this range, an interesting tack by the crisp market giants.
I'm actually quite impressed with these as it goes. The roasted chilli is deep without being too overpowering and the sun dried tomato is really tasty! The salt levels are pretty high as i'd expect from Walkers and the tortilla could be a little thicker but all in all - these are pretty tasty! They would be great dipped in sour cream. They off a chilli con carne without the carne type flavour.